Our History

GeBe - Who We Are


The excitement of starting the commercial life. Making collections for world’s leading brands, ABT replenishes the first day excitement with new visions. Using this freshness, the company is an enterprise engaged in exporting to 45 countries.


ABT Group and it’s professional team, combining years of experience in the production and collection established the GeBe brand.


GeBe opened the first maternity wear store in İstanbul Cevahir Shopping Center. That was the first maternity wear store in a Shopping Center. Just right after, a store in İstanbul Carousel Shopping Center increased the interest to the brand.


By the time opening the first store outside of Istanbul, in Ankara Cepa Shopping Center, GeBe increased the numbers of stores. A well developed customer relationships made the GeBe shops a warm place for post-natal mothers bringing also their babies.


Designing brand positioning for a wide range, GeBe develops special products for pregnant ladies. GeBe started to be a preference for pregnant women with a completely different concept ‘funny t-shirts’ for the first time in Turkey. In the same year, GeBe said hello to Izmir Agora Shopping Center with a grand opening. The brand started to become the focus of attention for customers also from abroad. Another store in Palladium Shopping Center was opened and GeBe developed a respected experience in retail chain management.


GeBe reaches to a leading position in and around the domestic market. Start of dealership network of chain stores. Same year, GeBe earns customer regards and interest with a new store in Istanbul Forum Shopping Center. GeBe brand continues her journey in love for the leading position, guiding the maternity wear fashion.


GeBe launches a new online web site: www.e-gebe.com. The brand is reachable for all expecting mothers througout Turkey. Using social media channels, the pregnant woman can easily follow maternity clothing trends. The brand is available also for wholesalers within Turkey.


GeBe opens a shop in Anatolian side of İstanbul : Buyaka Shopping Center; and also in European side : Marmarapark Shopping Center. Also a new shop is opened in Bursa. The brand having powerfull shop locations has proven her leader position in the sector once more.


In this year, GeBe opened another shops in Ankara - Taurus Shopping Mall and Istanbul – Marltepe Park Shopping Mall. But in 2013, GeBe improved its export channels to give a superior service of its international customers. With this experience, GeBe gained its familarness out of the border.


GeBe maternity worked hard in 2014 and added a new anchor to its shops. GeBe celebrated its new shops in İstanbul-Mall of İstanbul and happy to reach its customers with its superior services and products.


GeBe welcome to 2015 with a new shop in Ankara, ANKAmall. Today GeBe maternity carry its brand through 10 shops in Turkey, over 100 sale point at abroad and online shop that serving to whole world.

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